AT&T
The Enterprise Business division provides enterprise-scale infrastructure products for large institutions including Federal/Local Government, Educational Institutions and Healthcare Providers.
Web App
http://business.att.com
Interaction Design
Authoring an interaction design that is consistent with the pre-existing consumer/commerce design standard.
Pattern Library
Authoring patterns that are specific to B2B, Enterprise, and Wholesale products. Patterns that are also a part of the greater interaction system.
Persona Design
With a wide delta between B2B useres and consumer, there was a need to forge a Persona study with an eye toward creating a standard for product teams.
Business.ATT.com
Design
Web App UX
Contribution
Wireframes
Specifications
Presentations
Challenge
The Global design standards were not compatible with Government, Education, and Medical clients. A possible cause stems from the fact that it was authored initially for the consumer/commerce persona.
Solution
Create design archetypes that can accommodate the type of tasks GEM users need to accomplish.
Business Persona Study
Design
Persona
Contribution
Role Groups
Persona Profiles
Presentation
Challenge
There’s more to tell in the future! When these products have been released, screens and prototypes can be presented here. In the meantime, All I can say is that the work was very exciting and completely relevant.
Methodology
Interview existing stakeholders to approximate user-behavior. Generate presentations of said personae to validate with business owners.
Competitive Assessment
Design
UX Research
Contribution
Test Plan
Results/Presentation
Methodology
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Designing the GEM
Federal/Local Government
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Education
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Medical (Healthcare)
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Research
Stakeholder Interviews
Customer Support
Design Team
Senior PR Manager
Information Architect (Me)
Web Design Contractor
Business Team
Product Manager
GEM Sales
GEM Customer Support