Ticket Purchase
Flight Search & Booking
A huge part of planning a trip involved going to the site and browsing availability and pricing. A considerable amount of traffic would visit, but the path we cared most about was conversion: make it easy to follow through with the ticket purchase.
Service
Content Analysis
Collaboration + Card Sorting
Information Design
Contribution
Wireframes
Mockups
United Airlines
The global corporate website was where the Careers portal was located. Which meant that the tone and accessibility needed to be international.
Design
Challenge
Create a way for travelers to quickly plan a flight and purchase an itinerary from any device.
Solution
Embrace the current design and optimize it for usage by more modern devices. Maintain the existing feature set.
Wireframes
Component Design
Since the Booking site was so powerful, many departments were accountable to many parts of the site. Therefore improving the user experience wasn’t as easy as a page redesign. Instead, we had to focus on improving the areas where he had influence. In many cases, we were only effective in improving parts of the UX, not whole pages.
Page Design
The limitation of page revision continued down into our area. Even though we technically controlled those pages, we were at the mercy of those that owned the navigation and the page wrapper. Thus wireframes that specified content had to fit inside existing page elements.
Workflow
In some cases, a workflow would inform the edges of what was in scope. A flow might show the over-arching product while citing one or two steps.
See an example here, where yellow was one type of feature, and blue was another. Both existed on the current flow at necessary times.
Flows all elucidated the parts that would change.
Supporting Stakeholders
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Listening to Subject Matter Experts
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Saving the Day
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Domain Knowledge
Corporate Communication
Career Development
Hiring Process
HR Content
Design Tools
Photoshop
Visio
Acrobat Pro