Shopping Cart & Purchase

Design

Web Store

Contribution

• Competitive Analysis

• Workshops

• High Fidelity Wireframes

Challenge

Design a better shopping cart and streamline the purchase process so that conversions require less time. 

Solution

The bulk of the solution came from a view into the competition and learning what was being done in the market. How a product performed was graded by over 80 different criteria. Findings pointed toward the best features, and those were the ones that informed the design. 

Careers.Xerox.com

Design

Website

Contribution

• Content Analysis

• Card  Sorting

• Information Design

• Wireframes

• Mockups

Challenge

North America Xerox and ACS were merging, and though each company had its HR communication to job searchers, they now had to be combined into a single message in a single area.

We started with card sorting to organize content and checked with other key competitor job sites to gauge quality.

Solution

We started with an audit of both current sites. We extracted content items through an Open Card Sorting exercise with the team. After the topical groups were identified, we executed a Closed Card Sorting exercise to establish where each element went. Remove the duplicates, and you have a new content structure!

Search Results

Design

SEO & Results

Contribution

• Feature Analysis

• Information Design

• High Fidelity Wireframes

Challenge

A common challenge for large websites that are accessed by. at a global level is for users of different languages and cultures reach the most valuable forms of content.

Search, for better or worse, is the fall-back flow. If users cannot quickly find what they desire from the page content they initiate a search.

Solution

We started by learning what the most common keywords were. After we established that these topics were important. I designed a visual language for how keyword matches could be presented more prominently while retaining the original results' behavior.